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The Reserve is back and we're now digging deeper to re-imagine and re-issue the best of the Reebok Archive.
All Posts in Print
A really cool project to work and lead on... a collaboration between an iconic brand and legendary artist. Below are a couple of the social stories, followed by a couple of key visuals. Each release in the pack has its own narrative relating to each release and the artwork it is inspired by - through the creative concept which turners the consumer into artist and brings the life in front of your eyes, with the shoe becoming part of the process that inspired it.
If you need your shoes with a side of sweetness, look no further than the Reebok x Jelly Belly collaboration that’s coming your way!
The bold and brightly coloured footwear pays tribute to vibrant Jelly Belly flavours and even features scented silicone soles! Our key visual creative takes this twisted cocktail of flavours (sweet, savoury and sickening!) and bring the footwear to life with 3D characters created from the beans that inspired the shoe. The Resulting action is a visual and interactive interpretion of that cocktail through the lens of lockdown and the skillls, tricks and hobbies we've all picked up along the way!
This is includes the party mix, home DJ, the super sour cocktail and its body contorting effect on the new super flexible yogi.
Immerse yourself in the beauty of the solar system and the extra terrestrial store take-over created for the END. x Reebok "Jupiter" drop. It's the closest thing you'll get to the Milky Way!
The takeover featured an in store lunar campsite, intergalactic planetary launch zones as well as window takeovers of London, Newcastle and Glasgow stores.
Back at the end of 2019 and the start of 2021 I got to lead the creative for the launching premium capsule collection from Reebok, Reebok Reserve. This is an exclusive collection of faithful reproductions from the archive and modern twists on Classic silhouettes.
Aimed at the sneaker aficionado who truly appreciates the stories and minute details in a shoe. Whether its digging out the original 1983 sole mould from the Italian factory or adding fleece and washing instructions to create a truly cosy winter Workout!
Currently working on the latest Reserve Campaign, and I can't wait to share what has Reebok has Reserved for 2022.
Leveraging the graphic language of old Kung-Fu movie posters, graphic novels and the humour of the film franchise, creating the key visuals for the Reebok and KFP collab was a fun project work on.
Starting with a teaser social story campaign based around Chinese New Year before leading into the graphic poster inspired key campaign.
The streams have crossed! Proud to see this work drop - a great project to be a part of.
The latest project Reebok project I've been fortunate enough to be involved in, with the good people at Tangent has now started to be released on the global Reebok Classic channels.
Over six months hard work went into the creation of these three global campaigns for Reebok, working with the good guys at Tangent and work I'm really proud of.
Full case studies can be found on the below links:
- Trainer re-issue and intro campaign for the Reebok Classic 3D OP.98.
- Hero campaign and film for the 2018 interpretation, the Reebok Classic 3D OP.LITE.
- The high-end Ian Paley capsule collection, the Reebok Classic 3D OP.IP.
Nice to see some of the packaging I worked on as part of the myprotein rebrand last summer starting to appear out in the wild.
Last year I was lucky enough to work on a number of projects with drinks brand Red Bull. The first one to go live was the branding and visual identity for Red Bulls first foray into road cycling, Red Bull Timelaps. The event saw teams of 4 battle it over a 25 hour endurance race on 28th October 2017 at Great Windsor Park as the clocks went back (that's where the extra hour came in).
Whilst I put together a full case study here are a few shots from the event for which I was lucky enough to attend. It was a great day and night all round and everyone seemed to enjoy it. The weather even held out which, for an outdoor event in October is amazing!
Participants compete during Red Bull Timelaps in Windsor Great Park, London UK, on October 28, 2017
