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All Posts in Art Direction
I've recently had a few new members join my creative team at Serotonin and it was a pleasure to take them all to the latest event in the Common Matters series from Craft.
"How brands can stay culturally relevant and driven by real meaning in a rapidly changing world."
I really enjoyed the 3 different speakers' perspectives on brand storytelling; from large global ad campaigns, all the way down to the nuances that make a lowercase g's descender an iconic part of a brands toolkit.
Earlier this year we worked on the launch of new sports brand SUDU. At Serotonin we helped develop three brand films and an OOH campaign, a well as the ongoing social campaigns.
From storyboarding, art direction and final design, the aim was to create a compelling narrative…
A journey, grounded in authenticity, with a raw-ness, a realness that lands the new brand firmly in the active landscape.
We did this by showing the product in exciting and dynamic ways, across multiple situations, locations and uses... it's time to respect the resilant... there are no finish lines.
Focusing on three product categories, road, track and trail, the concept celebrates the everyday-heroes that respect the work and put the in the hard-yards when everyone else is still asleep.
It was an honour to have picked up two awards at The Prolific North Awards last week.
The campaign was meticulously put together, a real labour of love! Hundreds of elements coming together to create our own psychedelic world, across so many touchpoints from OOH, social and even creating our very own bus & route!
Couldn’t be happier to win for both the idea as well as the execution, for Best Advertising Campaign and Most Effective use of Design.
NQ64 launch campaign and retro-gaming styled website are LIVE!
I created the out-of home creative and worked with the digital team here at Serotonin to create the new website (which was nominated for several awards). We had lots of fun making the GIFs and interactive parts of the website.
Create Brave event one in the (tote) bag! Great to have worked on the launch of the Create Brave concept and series. Fun times working on the brand identity, posters and the event photography.
Event one well was definitely a success, a great turnout and Allie Bailey @ab_runs was super engaging and inspiring. Excited for the next one. There is no wall!
It was nice surprise last week to walk into a local neighbourhood food store and see the Red Bull Gaming Sphere logo being used to front Red Bull's latest campaign. I worked on quite a few event and activation identities when I was freelancing but I'd never seen any work grace the iconic packaging!
Love this incredible footage around the Red Bull Gaming Sphere space in London shared recently on instagram.
I worked on the branding and identity for the Gaming Spheres several years ago when they were first developing their gaming and e-games concept and strategy. This was following on from a number of the other Red Bull identities I created for them.
The Sphere regularly hosts tournaments, bootcamps and workshops, enabling professionals, amateurs and fans to level up their game.