Earlier this year we worked on the launch of new sports brand SUDU. At Serotonin we helped develop three brand films and an OOH campaign, a well as the ongoing social campaigns.
From storyboarding, art direction and final design, the aim was to create a compelling narrative… A journey, grounded in authenticity, with a raw-ness, a realness that lands the new brand firmly in the active landscape.
We did this by showing the product in exciting and dynamic ways, across multiple situations, locations and uses... it's time to respect the resilant... there are no finish lines.
Focusing on three product categories, road, track and trail, the concept celebrates the everyday-heroes that respect the work and put the in the hard-yards when everyone else is still asleep.
It was an honour to have picked up two awards at The Prolific North Awards last week.
The campaign was meticulously put together, a real labour of love! Hundreds of elements coming together to create our own psychedelic world, across so many touchpoints from OOH, social and even creating our very own bus & route!
Couldn’t be happier to win for both the idea as well as the execution, for Best Advertising Campaign and Most Effective use of Design.
NQ64 launch campaign and retro-gaming styled website are LIVE!
I created the out-of home creative and worked with the digital team here at Serotonin to create the new website (which was nominated for several awards). We had lots of fun making the GIFs and interactive parts of the website.
Create Brave event one in the (tote) bag! Great to have worked on the launch of the Create Brave concept and series. Fun times working on the brand identity, posters and the event photography.
Event one well was definitely a success, a great turnout and Allie Bailey @ab_runs was super engaging and inspiring. Excited for the next one. There is no wall!
It was great to be nominated for a couple of awards at the recent Northern Digital Awards, including best integrated campaign for my Sussex Modern campaign. Unfortunately didn't walk away this time with any gongs but it was a great evening.
The awards celebrate digital and marketing campaigns, websites, apps, software, tech and of course the incredible agencies and teams that invest innovative thinking, creativity and passion into their work and region.
It was nice surprise last week to walk into a local neighbourhood food store and see the Red Bull Gaming Sphere logo being used to front Red Bull's latest campaign. I worked on quite a few event and activation identities when I was freelancing but I'd never seen any work grace the iconic packaging!
Excited to share this project created at Serotonin for Sussex Modern properly soon, as it's been a labour of love for a most of the summer! A massive campaign psychedelic cut-n-paste DIY key visuals, soon to be featuring aceross OOH, digital and even wrapped around it's own bus!
A nice little article gone out in the Guardian newspaper today, with the rest of the campaign launching soon.
My Creative Director and Serotonin co-founder Clair Heaviside, and I, had a great day getting to know our newest client and their employees last week. We both left feeling energised and excited to start working with them.
Love this incredible footage around the Red Bull Gaming Sphere space in London shared recently on instagram.
I worked on the branding and identity for the Gaming Spheres several years ago when they were first developing their gaming and e-games concept and strategy. This was following on from a number of the other Red Bull identities I created for them.
The Sphere regularly hosts tournaments, bootcamps and workshops, enabling professionals, amateurs and fans to level up their game.
UK PRWeek Awards 2022.
Best Agency (outside London) - Winner – Rise at Seven
This award goes to Rise at Seven, whose approach of combining PR with SEO has paid dividends.
Launched during the pandemic by Carrie Rose and Stephen Kenwright, in just three years Sheffield-based Rise at Seven has grown into a major player. It now has 140 employees and offices in London, Sheffield and Manchester.
April 2022 saw the opening of Rise at Seven’s first US office in New York and the agency boasts clients such as Interflora, boohoo, GoCompare, and Parkdean Resorts. The agency was the fastest growing in the PRWeek Top 150 2022, with revenue quadrupling to almost £4m in 2021 and the size of its team doubling from less than 50 to more than 100. Revenue is continuing to soar, reaching £6.8m in 2022 – a year in which Rise at Seven made £1.5m in profit.
The secret of its success? A client offering combining PR with SEO to increase brand awareness and digital impact, according to Rose. The past year has seen it continue to win big name clients, such as Revolution Beauty and Dermalogica. And the agency has attracted some big names to its ranks. Dave Bennett, the former global managing director of Exposure and Freuds director, joined as comms director in March; and the agency appointed Ben Topliss, ex-design director at IMA-Home, as head of design in May.
In a bid to stay ahead of the pack, Rise at Seven recently built a tool that extracts thousands of searches from its clients’ internal site search analytics and matches them to Google Trends. This informs activity in a fraction of the time compared to traditional insight processes.
The judges said
The niche this agency serves feels very current right now, and the growth and culture Rise at Seven has achieved in just a few short years is really quite astounding.
Originally planned for Art Basel in Miami (until COVID continued to create havoc), the second Reebok x Eames collection launch activation eventually took place earlier this year - connecting the art world and with the sneaker community of NYC. One of my last contributions from my time at IMA-Home.
Shot around a year ago in Boston with then Celtics NBA player and now San Antonio Spurs hero, Josh Richardson. The campaign for Reebok Pump Omni has made a surprise return to the big screens of Times Square after originally displaying in the famous square back in January.
One of my last projects at IMA-Home was a really fun one. A limited edition football boot collaboration between adidas and Swarovski - diamond studded Preds. Unreal.
The brief called for a retail takeover in the London flagship adidas store to launch and celebrate the £300 badboy blingers! Jumpers for goalposts anyone?