Now live in store is a super immersive body tracking, gaming experience I created for the adidas Solarglide retail campaign for adidas' LDN flagship store.
Giant screens and body tracking encourages shoppers to try on and test themselves (and the new Solarglide shoe) in a fun game,against their friends and other consumers.. and everyone is loving it.
LDN Solarglide has started off as the best performing store takeover for adidas in 2022, selling in large numbers in the first week and hitting high levels of consumer interactions since launch.