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Archives for September 2025

September 15, 2025 - No Comments!

Common Matters #5

I've recently had a few new members join my creative team at Serotonin and it was a pleasure to take them all to the latest event in the Common Matters series from Craft.

"How brands can stay culturally relevant and driven by real meaning in a rapidly changing world."

I really enjoyed the 3 different speakers' perspectives on brand storytelling; from large global ad campaigns, all the way down to the nuances that make a lowercase g's descender an iconic part of a brands toolkit.