Earlier this year we worked on the launch of new sports brand SUDU. At Serotonin we helped develop three brand films and an OOH campaign, a well as the ongoing social campaigns.

From storyboarding, art direction and final design, the aim was to create a compelling narrative…

A journey, grounded in authenticity, with a raw-ness, a realness that lands the new brand firmly in the active landscape. 

We did this by showing the product in exciting and dynamic ways, across multiple situations, locations and uses... it's time to respect the resilant... there are no finish lines.

Focusing on three product categories, road, track and trail, the concept celebrates the everyday-heroes that respect the work and put the in the hard-yards when everyone else is still asleep.