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Client.
Umbro.
Brief.
Develop a creative launch campaign for the new Umbro Velocita3 boot, bringing the boots' lightweight, multi-directional speed story to life in a way that resonates with the core market of 14 to 24-year-olds.
Agency.
LOVE.
Response.
To create a compelling and disruptive campaign launching the new boot, whilst simultaneously utilising and revealing Umbro's new Premier League signing.
Team.
Executive Creative Director: Dave Palmer
Creative Head: Rory Sutherland
Creative Head: Gary Toal
Senior Creative: Andy Lafferty
Creative: Ben Topliss
Creative: Mark Arrowsmith
Account Director: Richard Attwater
Account Manager: Matt Cooper
The Campaign Idea.
The new Umbro Velocita3 boot is built to outrun, out-weave and outhink the opposition. This is not just speed in a straight line, this is multi-directional speed. So, step into the Velocita3 and make sure you...
DON'T GET CAUGHT
Supporting Material.
Alongside the event, a series of bold typographic fly-posters were created around the various performance aspects of the Velocita3.
