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Project Overview.
Working with minimal budgets
and in a short time frame
create a teaser video for the
Medusae II football boot.
Client.
Umbro.
Agency.
LOVE.
Team.
Creative Head: Rory Sutherland
Creative: Ben Topliss
Creative: Mark Arrowsmith
Account Manager: Matt Cooper
Atmospheric, smoke filled surroundings creates intruigue and builds suspense, as the boot can be seen emerging out from the darkness. Lights flash like lightening from different angles, creating backlit silhouettes, halo like highlight effects and illuminating key details. Coloured lamps play into the boot colourways. As the film progresses the camera tracks around the boot, cutting from abstracted and macro detailing to wider silhouettes all while keeping most of the boot shrouded in darkness.
The Medusae II, from Umbro.
Coming soon.
