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Brief.
Create a campaign to launch the Reebok x Kung Fu Panda collab.
Agency.
IMA
Client.
Reebok Classic
DreamWorks
Role.
Working as Design Director, this super fun and challenging project, colliding two very different worlds and partnerships together in a fun and energetic way.
Working with, alongside and leading the talented IMA creative team we created an impactful collaboartion drop campaign which was scene globally. Starting with a Chinese New Year tease to full global drop, the campaign was seen landing right hooks on Hypebeast, High Snobiety, Sneakerfreaker amongst others and across social.
REEBOK X KUNG FU PANDA
MASTER YOUR OWN STYLE
Taking a graphic comic book styling and retro kung-fu movie poster inspiration... we get to meet Dragon Master, Po as you've never seen him before.
Po has endured his fair share of epic challenges but nothing could prepare him for his greatest one yet! Po is now the Kung Fu teacher who's next challenge is to take the consumer down to the dojo in order to school them in the art of classic footwear, streetstyle and to show them how master their own style and become village legends.
