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REEBOK X KEITH HARING
Background.
Launch a the second partnership and collaboration between Reebok and the Keith Haring, with a global key visual lead campaign.
Agency.
IMA
Client.
Reebok Classic
Keith Haring Foundation
Role.
Design Director, and sole creative for the most part part. Supported by Junior Designer Crissy Mitcalf and IMA in house artwork and CS teams.
REEBOK X KEITH HARING
WORK IN PROGRESS
A BUCKETLIST COLLABORATION BETWEEN
AN ICONIC BRAND AND A LEGENDARY ARTIST.
EACH SILHOUETTE IN THE COLLABORATION WITH ITS OWN NARRATIVE, RELATING TO A SPECIFIC HARING ARTWORK AND STORY.
THE CREATIVE CONCEPT TRANSFORMS THE CONSUMER
INTO THE ARTIST AND BRINGS THE CREATIVE PROCESS.
WITH EACH KEY VISUAL WE SEE THE WORK-IN-PROGRESS ART PIECE COME TO LIFE RIGHT FROM THE ARTISTS PERTSPECTIVE ,WITH THE SHOE BECOMING PART OF THE ART & STORY THAT INSPIRED IT.
