Work:

Brief.
Create a campaign to launch the Reebok x Jurassic Park capsule collection

Agency.
IMA

Client.
Reebok Classic

Role.
As Design Director, I creative lead the creative pitch process presenting our concepts to the client.

REEBOK X JURASSIC PARK

A COLLECTION 65 MILLION YEARS IN THE MAKING...

Bringing Classic silhouettes inspired by key characters
into the defining film scenes they’re inspired by.

Here’s some of our thinking and pitch concept development...

Reebok x Jurassic Park: The Park is Yours

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MY ROLE

A COLLECTION 65 MILLION YEARS IN THE MAKING...

Working as Design Director, I lead the creative pitch process presenting
our concepts to the client. Whilst we were unsuccesful in the pitch
process the presentation went well gaining lots of positive feedback.

Our pitch illustrations are showcased here, I wouldn’t usually show
unsuccesfull pitches, and especially alongside the final campaign
imagery executed by another agency but great minds obviously think a-like! 🙂

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