![Reebok – NBA All Star Event [2022]](https://i0.wp.com/bentopliss.com/assets/2022/03/Project_panel_480x328px__0007_ALLSTAR.jpg?fit=480%2C328)
![Reebok x Jurassic Park [Pitch]](https://i0.wp.com/bentopliss.com/assets/2022/03/Project_panel_480x328px__0006_JP.jpg?fit=480%2C328)
Brief.
Launch of the highly anticipated long-term and much hyped Reebok x Eames partnership with premium partner retailers END and Footpatrol.
What.
The collaboration between Reebok and Eames is the first time Eames is stepping into the footwear category to co-create product. The objective of the three-season partnership is to align the Reebok icons with icons of design to create meaningful product and storytelling.
There is a growing importance for brands to merge fashion, art and design for today’s consumers, it is important that Reebok stays relevant by looking at ways to connect the dots between form, function, and fashion.
Agency.
IMA
Client.
Reebok
Role.
Working as Design Director and lead creative. I lead the project from start to finish from project win to project realisation, with incredible support from IMA client services Lucy Tant, Chloe Sharp and James Parr; and design support from Crissy Mitcalf.
