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Brief.
Create a campaign to launch the Reebok x adidas ZX Fury sneaker drop.
Agency.
IMA
Client.
Reebok Classic
adidas Originals
Role.
Design Director.
REEBOK X ADIDAS
ZX FURY
A COLLABORATION BETWEEN TWO ICONIC BRANDS AND TWO LEGENDARY SILHOUETTES, THAT WILL LIKELY NEVER HAPPEN AGAIN.
TO CELEBRATE THE COMING TOGETHER WE HERO THE AIR FILLED PUMP-ACTION OF TEH INSTAPUMP FURY AND THE PLASTIC OF THE ZX BY TAKING THE COLLAB ON A HONEYMOON TO A SUNNY TROPICAL POOLSIDE LOCATION*.
*SHOT BY THE INCREDIBLE MATT SEED
IN HIS STUDIO IN WARRINGTON.
