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REEBOK RESERVE
Agency.
IMA
Client.
Reebok Classic
Background.
With an extensive history in sporting goods spanning several decades, I was briefed to launch the return of Reeboks pinnacle “Reserve” collection, which honors some of its most iconic silhouettes as well as introducing new ones.
Role.
Working with the Reebok sneaker designers, product development team and marketeers and a supporting team at IMA I took my role as Design Director and lead creative to develop the creative process from start to finish.
THE RESERVE
The collection has been carefully curated by the sportswear brand’s product team alongside seasoned archivists. Reimagining the classics with premium materials, unique designs and detail updates, the sneakers have been reinvented for modern-day wear.
