![Reebok – NBA All Star Event [2022]](https://i0.wp.com/bentopliss.com/assets/2022/03/Project_panel_480x328px__0007_ALLSTAR.jpg?fit=480%2C328)
![Reebok x Jurassic Park [Pitch]](https://i0.wp.com/bentopliss.com/assets/2022/03/Project_panel_480x328px__0006_JP.jpg?fit=480%2C328)
Brief.
Create the visual language for “split-cushioning”, the pioneering and revolutionary technique from Reebok that changed trainer manufacture and styling for ever.
Project Overview.
My freelance stint had finished for the final stages of this project but I spent a long time with in-house Tangent designers Will Bovill and Simon Slattery exploring the idea and developing the concept of “split”. Below is some of that development.
Agency.
Tangent Design
Client.
Reebok Classic (Global)
Role.
I worked as freelance Senior Creative and Design Lead as part of the Tangent Design team.
