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Brief.
Create the launch campaign for the Ian Paley capsule collection release of the 2018 Reebok Classic Opus.
Agency.
Tangent Design
Client.
Reebok Classic (Global)
Role.
I worked as freelance Senior Creative and Design Lead as part of the Tangent Design team. Although I came up with the concept for this project I did not attend the shoot due to project availablity.
INTRODUCTION
Chapter 3 in the OPUS story…
The 3D OP.IP capsule collection.
Ian Paley – founder of Garbstore and long time friend and collaborator with Reebok Classic – was asked for his experienced and appreciative take on the new 3D OP.LITE footwear – The 3D OP.IP collection.
Ian’s vision started with the blank canvas of the new OP.LITE sole unit and developed into 3 totally new and different silhouettes – The 3D OP.IP Pro, 3D OP.IP Fractional and the 3D OP.IP Knit. Using knitted and twisted Merino wool mixed with premium suedes and leathers – whilst retaining the pioneering and Opus defining graphlite, split-tooled sole.
THE IDEA
A refined take on the chaos from the 2018 shoe. Graphic shapes and changing surface materials intersect and interact with one another creating unpredicatable and unusual forms.
LOOKBOOK PHOTOGRAPHY
We pull back and to shoot in and around an expanded set as we move from still life photography into the lookbook lifestyle imagery, we get glimpses out of and around the still life set.
Background objects become foreground details and textures can now be seen creeping into shot adding rich texture and realism - whilst still keeping the high fashion styling at the heart of the visual.
