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Brief.
Create the visual identity and brand experience for Red Bull's first UK road cycling event. The brand mark must show that this is a team road cycle race that takes place both against and round the clock, and is an event transcends day and night.
The Event.
Timelaps is a 24, no 25 hour team endurance road cycle race set in the beatiful Windsor Park. Taking place at the end of October on the night the clocks go back, giving us the 25th hour at 2am. During this hour riders take to a laser lit shorter lap and score double laps. This is where the race is won and lost!
Client.
Red Bull
Who.
I worked as the sole creative and designer working directly the client.
Agent.
YCN
