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Background.
JW Lees was founded by a retired mill owner in 1828; an age in which working men would drink up to twelve pints a day. Five generations later, the 21st-century pub is a very different prospect, with changing demands and ever-increasing competition.
The brief, briefly.
Rebrand their full range of beers, keeping alive two-centuries of heritage and tradition while striding forward into the future.
Client.
JW Lees
Agency.
Squad
Team.
Executive Creative Director: David Barraclough
Freelance Senior Brand Designer and Design Lead: Ben Topliss
Junior Designer: Benj Smith
Typographer: Daren Newman
My role.
Working as the lead art director, designer and occasional Illustrator. I took ownership and lead the project seeing it through to final sign off. Whilst reporting regularly into Squad Creative Director David Barraclough.
Commisioned art.
The whole process couldn’t have been completed without the many lettering talents of Mancunian typographer Daren Newman, meandmypen.com.
