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Archives for September 2020

September 18, 2020 - No Comments!

Zoe Saldana x adidas

Back in January whilst I was working in NYC, we were asked to pitch for an upcoming collaboration between Hollywood actress Zoe Saldana (Guardians of the Galaxy, Avatar, etc.) and adidas. Leading the creative and working alongside Strategy Director (Jonathan Gogel) and Account Director (Jason Newman) we turned the winning pitch round in less than two and a half days.

Just as we were progressing nicely with the project, COVID arrived on the scene and put a stop to the project and the upcoming shoot. Now, nine months later and the work is  starting to go live.  The project resumed in June (after the initial planned go live date of the Spring) and we conducted the photo shoot in LA remotely via Zoom, with only the production team on site.

"Zoe Saldana is bringing together sportswear giant Adidas and department store Kohl's for an activewear collection meant to “highlight, support, and celebrate women of color,” according to the actor and activist. “As a woman of today, a mother, and an entrepreneur, it’s become incredibly important for me to connect with other women by sharing our stories as we navigate through life trying to be the best versions of ourselves.”

Read more about the project here

September 9, 2020 - No Comments!

adidas ZX 2K BOOST – JD Sports

Good to see some work created during lockdown hit the stores and streets of the UK and beyond. Retail windows, OOH and hero activation for JD's brand new Paris flagship store shown.

I believe this went into over 220 doors in total.

Better shots & case study to follow...