Back in January whilst I was working in NYC, we were asked to pitch for an upcoming collaboration between Hollywood actress Zoe Saldana (Guardians of the Galaxy, Avatar, etc.) and adidas. Leading the creative and working alongside Strategy Director (Jonathan Gogel) and Account Director (Jason Newman) we turned the winning pitch round in less than two and a half days.
Just as we were progressing nicely with the project, COVID arrived on the scene and put a stop to the project and the upcoming shoot. Now, nine months later and the work is starting to go live. The project resumed in June (after the initial planned go live date of the Spring) and we conducted the photo shoot in LA remotely via Zoom, with only the production team on site.
"Zoe Saldana is bringing together sportswear giant Adidas and department store Kohl's for an activewear collection meant to “highlight, support, and celebrate women of color,” according to the actor and activist. “As a woman of today, a mother, and an entrepreneur, it’s become incredibly important for me to connect with other women by sharing our stories as we navigate through life trying to be the best versions of ourselves.”